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  The Hair of The Hunger Games

  Big movies lead to big opportunities – just ask Joico’s lead colorist, Cherry Petenbrink. She was brought on to create the looks for the main cast and 500 extras who made up this Spring’s hottest movie launch, The Hunger Games. We caught up with Cherry to dig up these color details.

  Keywords: Cherry Petenbrink, Hair Color, joico, The Hunger Games

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  Beth Minardi’s Color Demo

  Known for her creative color techniques and customization it comes as no surprise Beth Minardi is one of the country’s leading colorists and educators. So, when MODERN challenged Beth to create low maintenance hair color for a client leaving the country for four months - she jumped at the chance! Check out the amazing results.

  Keywords: Behind the Scenes, beth, beth minardi, Celebrity Stylists, demo, Get the Look, Hair Color, Hair Coloring, highlights, joico

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  Eva Graham, founder of Nioxin – Spirit of Life Award Winner 2010

  Modern attends City of Hope and catches the industry in action.

  Keywords: cancer, Chairty, City of Hope, CosmoProf, cures, Dee Deluca, Fundraiser, Jim and Cheryl Markham, joico, laurel nelson, Sara Jones, Spirit of Life Award 2010

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  Beth Minardi and Joico

  Beth Minardi joins Joico as its Vero K-Pak Spokesperson.

  Keywords: beth minardi, joico, spokesperson, Vero K-Pak

 
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